Business Cards – Get Them! Use Them! – 6 Great Examples

Business Cards have been around for a very long time, a very very.. very long time. However, for some reason they remain largely unchanged? Yet, they shouldn;t and do not have to be!

Aesthetics are highly important. Is your business card, stylish? elegant? modern? crisp? well-made? Or does it feel like a flimsy piece of paper? look rushed? cheap or ancient? I personally have never understood why many people have the back of their business card blank! Are you telling the world there is nothing more you could say? you do not have a strap-line, sales message, picture, quote, offer.. something? to go on the back..

A technique I have seen work quite well to combat the idea that people take cards and forget about them – is to have some sort of offer or discount code on the reverse. An incentive beyond your contact details for the receiver to keep your card.

‘Think outside the box’ – you do not have to do the bog standard with your card – go the extra mile to be inventive. Maybe you fold yours into a mini-leaflet that contains lots of little tips / information on your particular field or further information about yourself. A great example, I have come across is a Pizza Takeaway that made their business cards into fridge magnets. They saw a huge increase in sales and customer loyalty as customers suck their cards to their fridge’s always there when they got a pizza craving.

Make sure when you are giving your card you ask for theirs. Only 1 in 10 people that you give your card to will ever actually contact you. Thus take the front foot – get theirs and in a day or two send a follow up email!

Below are some great business cards that are hugely inspiring