Importance of Branding with Branding Expert Brian Hoff

A great gem for you today; Lucidry managed to catch up with Brian Hoff of the popular branding and graphic design blog – Design Cubicle. We found time to talk about the branding, its importance, techniques, considerations and its importance to business owners. Lots of detail and tips in there – enjoy!

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10 Questions to Help Identify Your USP

What is your USP? (Unique Selling Point / Proposition) this a question that many will ask you about your business / idea. It is essentially a simple question asking – ‘what makes you different from everybody else out there doing exactly the same thing?’

It’s a question that when you have your answer will lead the way to helping create your brand identity, strap-line and focus for marketing campaigns.

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