A lot of business owners still feel a website is something they can do without… oh dear
1. Low Capital / Start Up Costs
You can get yourself online for pennies these days. With low-cost professional hosting available in 3 clicks and the advent of open source web content management systems such as WordPress you can be up and running in a relatively short period of time.
Forming relationships and partnerships with other start-up businesses is a tactic that small businesses have used for many a year, as it presents many interesting opportunities.
The simplest way small businesses can prosper from having a business relationship is cross referral. In the sense that,business 1 recommends business 2 to customers for certain services and business 2 in turn does the same, by referring its customers to business 1. This is a simple referral circle.
A great gem for you today; Lucidry managed to catch up with Brian Hoff of the popular branding and graphic design blog – Design Cubicle. We found time to talk about the branding, its importance, techniques, considerations and its importance to business owners. Lots of detail and tips in there – enjoy!
Business Cards have been around for a very long time, a very very.. very long time. However, for some reason they remain largely unchanged? Yet, they shouldn;t and do not have to be!
Aesthetics are highly important. Is your business card, stylish? elegant? modern? crisp? well-made? Or does it feel like a flimsy piece of paper? look rushed? cheap or ancient? I personally have never understood why many people have the back of their business card blank! Are you telling the world there is nothing more you could say? you do not have a strap-line, sales message, picture, quote, offer.. something? to go on the back..
What is your USP? (Unique Selling Point / Proposition) this a question that many will ask you about your business / idea. It is essentially a simple question asking – ‘what makes you different from everybody else out there doing exactly the same thing?’
It’s a question that when you have your answer will lead the way to helping create your brand identity, strap-line and focus for marketing campaigns.
Google has released the details and began advertising its social network known as Buzz. Social Network wars are brewing; this was an anticipated move by Google to get involved in the hugely growing medium.
Every now and then we are blessed by tv adverts that are actually good and from within the weeds emerges an advert that actually grips, makes you laugh, or reflect. i.e they accomplish their purpose and are more than just a mere annoyance. Here are some that we thought were particularly great.
1. Submit online articles: Submitted articles drive traffic to your site when they are distributed to blogs and e-zines, but they also position you very well, especially if they come up in natural searches. Outline 24 articles and write two per month.
2. Create press releases: One of the best ways in 2010 to get business information distributed online. Go with a site like PRWeb.com and pay for a higher tier distribution.
Since the Google vs China fiasco of the past month just behind us the pressure from just about everyone has intensified to stop users using IE6 as their browser of choice when modern browsers are available and have been available for quite some time. Google has announced its discontinuation of IE6 support.
Marketing will be the essential part of any cohesive business plan. Many would then further say you then need to write a separate marketing plan / strategy.
Marketing can be daunting, in that if you have not worked or been in that field previously – the prospect of how to get your name out there and of going after clients is often daunting. The following titles are books that I found invaluable in giving me a solid base a someone with little background in marketing. Both inspirational and informative – the following titles are great for the budding entrepreneur!
Most of us have known for a loooong time that we wanted to start / own our own businesses and be free from ‘The Man’ – and most of us, failing a eureka moment have for a similiar time been sitting there thinking what business should i start!
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Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Jack Welch
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