A great gem for you today; Lucidry managed to catch up with Brian Hoff of the popular branding and graphic design blog – Design Cubicle. We found time to talk about the branding, its importance, techniques, considerations and its importance to business owners. Lots of detail and tips in there – enjoy!
Business Cards have been around for a very long time, a very very.. very long time. However, for some reason they remain largely unchanged? Yet, they shouldn;t and do not have to be!
Aesthetics are highly important. Is your business card, stylish? elegant? modern? crisp? well-made? Or does it feel like a flimsy piece of paper? look rushed? cheap or ancient? I personally have never understood why many people have the back of their business card blank! Are you telling the world there is nothing more you could say? you do not have a strap-line, sales message, picture, quote, offer.. something? to go on the back..
What is your USP? (Unique Selling Point / Proposition) this a question that many will ask you about your business / idea. It is essentially a simple question asking – ‘what makes you different from everybody else out there doing exactly the same thing?’
It’s a question that when you have your answer will lead the way to helping create your brand identity, strap-line and focus for marketing campaigns.
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