A great gem for you today; Lucidry managed to catch up with Brian Hoff of the popular branding and graphic design blog – Design Cubicle. We found time to talk about the branding, its importance, techniques, considerations and its importance to business owners. Lots of detail and tips in there – enjoy!
Every now and then we are blessed by tv adverts that are actually good and from within the weeds emerges an advert that actually grips, makes you laugh, or reflect. i.e they accomplish their purpose and are more than just a mere annoyance. Here are some that we thought were particularly great.
1. Submit online articles: Submitted articles drive traffic to your site when they are distributed to blogs and e-zines, but they also position you very well, especially if they come up in natural searches. Outline 24 articles and write two per month.
2. Create press releases: One of the best ways in 2010 to get business information distributed online. Go with a site like PRWeb.com and pay for a higher tier distribution.
Twitter is a networking platform that allows you to publish short messages of less than 140 characters to your twitter profile.
Twitter is a very social website because as you build the number of people ‘following’ your short messages – they begin to interact and respond. Similarly, you should also be building the number of people who you are following. The tool, thus allows for an element of community and allows users to interact and form new relationships. To get yourself up to date, Mashable have a brilliant twitter guidebook that even the experienced tweeter can find advice in.
Marketing will be the essential part of any cohesive business plan. Many would then further say you then need to write a separate marketing plan / strategy.
Marketing can be daunting, in that if you have not worked or been in that field previously – the prospect of how to get your name out there and of going after clients is often daunting. The following titles are books that I found invaluable in giving me a solid base a someone with little background in marketing. Both inspirational and informative – the following titles are great for the budding entrepreneur!
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